This a 'tic-tac-toe' style game by the Japanese company Bandai. It features cute little figures which can be placed on some places of the board head-up and in some others head-down. The objective is to get three in a row, but there are some specific rules governing movement and placement.The name of the game is pronounced as 'shim-pay'. It was named after the designer, Shimpei Takahashi. - BoardGameGeek